Feel The Pulse — Sealion 6 DM-i

A vehicle reveal built around one idea: a pulse, and the moment it lands.

The brief

An automotive launch has a single job — the reveal — and everything before it is anticipation management. The environment had to hold a crowd, deliver a turntable reveal cleanly to both the room and the camera, and then convert into a space people could walk through and touch.

What we did

We designed the reveal around a 2.4 m turntable set in a cruciform of light, with a haloed portal frame behind it and a lattice canopy overhead to pull the eye up and hide the rigging. The pre-show experience is an immersive tunnel pod — a seated ring where guests take the drivetrain story before they see the car. Lighting, floor reflection and the LED halo were all studied in the model.

Detail

Scope: Reveal stage · Turntable · Immersive tunnel · Portal & canopy
Turntable: 2,400 mm diameter
Vehicle: BYD Sealion 6 DM-i

Feel The Pulse — Sealion 6 DM-i for BYD — Immersive tunnel pod — seated ring, LED rim, drivetrain story delivered before the reveal. — Immersive tunnel pod — seated ring, LED rim, drivetrain story delivered before the reveal.

Feel The Pulse — Sealion 6 DM-i for BYD — Portal and halo study. The stage reads as a single lit aperture from the seating bank. — Portal and halo study. The stage reads as a single lit aperture from the seating bank.

Feel The Pulse — Sealion 6 DM-i for BYD — Turntable plan — cruciform light wash, 2.4 m rotation, clear approach on all four axes. — Turntable plan — cruciform light wash, 2.4 m rotation, clear approach on all four axes.

Feel The Pulse — Sealion 6 DM-i

The brief

What we did

Detail

The studio