Retail's Big Show APAC
Asia Pacific's flagship retail conference, art-directed across two editions.
The brief
NRF's Retail's Big Show APAC runs at Marina Bay Sands under the theme Retail Unlimited, filling ballrooms and public circulation with conference content, sponsor stages and thousands of delegates who need to find a room in under a minute.
What we did
We worked across the environmental layer — the elements that make a hired ballroom read as an owned event. Directory totems carry both wayfinding and identity in one object. The Retail Unlimited photo wall is built as a framed aperture so it photographs cleanly for social. The KPMG Insight Stage takes a sponsor's mark and gives it a sculptural, freestanding presence on the show floor. Plenary layouts were set out in plan against the venue's own dimensions.
Detail
- Scope
- Wayfinding totems · Photo wall · Sponsor stage · Plenary layout
- Venue
- Marina Bay Sands, Singapore
- Editions
- NRF '25 and NRF '26
