Store of Tomorrow
A supermarket group's future-retail thesis, compressed into a 14.5 m island.
The brief
FairPrice Group needed a stand that argued a position — that the future of the store is personal, mobile and community-scaled — rather than one that simply displayed a logo. The stand sits on a busy island plot with an entrance approach from one corner, so it has to work from every angle.
What we did
We organised the plot around three claims. "Pick Your Persona" puts three portrait screens at eye height so visitors self-select before anything is explained. "Store of Tomorrow" is the anchor volume, wrapped in a fine icon pattern derived from the group's brand assets. A full-scale mobile store van carries the community outreach story into the hall. The canopy is a single swept blue soffit that ties all three together and reads as one mark above the crowd line.
Detail
- Scope
- Island booth · Persona wall · Mobile store · Canopy system
- Plot
- 14.5 m across
- Sector
- Grocery retail
