Ready For Life Festival
Retirement planning, staged as something you would actually walk into.
The brief
CPF's Ready for Life Festival exists to make retirement planning feel like a life stage rather than a form. The content is financial; the audience is the general public. The environment has to do the work of making a serious subject approachable.
What we did
We moved the palette away from institutional blue into mint, teal and warm yellow, and replaced flat display walls with soft, rolled forms. The festival gateway is a ribbon with LED edge-lighting that scales from a mall atrium to a ballroom foyer. Inside, a "Ready for Life / Ready for More" consultation kiosk sits under an open slatted canopy, and "Mapping Our Milestones" turns the campaign's location-pin device into a full-height photo moment.
Detail
- Scope
- Gateway · Consultation kiosk · Milestone wall · Photo moment
- Palette
- Mint · teal · warm yellow
- Detail
- LED edge-lit ribbon, 3,000 mm
