FutureChina Global Forum

A red-and-white ribbon carried from the entry arch to the networking corner.

The brief

Business China's FutureChina Global Forum brings several hundred leaders from across Asia into a single convention floor for one intensive day. The design problem is arrival: delegates enter through a long service corridor, and the forum has to announce itself before the ballroom doors.

What we did

We built the identity around a single continuous ribbon form. It begins as an arch over the approach corridor, reappears at delegate registration, and closes as an oval timber-slat enclosure marking the networking corner — a soft room inside a hard hall. The plenary stage uses the same curve, in white, with planting at the base to keep the scale human on camera.

Detail

Scope: Entry arch · Registration · Plenary stage · Networking corner
Venue: Sands Expo & Convention Centre
Motif: Continuous ribbon in red / white / timber

FutureChina Global Forum for Business China — Plenary stage — the ribbon flattened into a white curved backdrop, planting at the base. — Plenary stage — the ribbon flattened into a white curved backdrop, planting at the base.

FutureChina Global Forum for Business China — Networking corner. Timber slats form an oval that reads as enclosure without blocking sightlines. — Networking corner. Timber slats form an oval that reads as enclosure without blocking sightlines.

FutureChina Global Forum for Business China — Delegate registration — sponsor wall and counters, cut in the same curve language. — Delegate registration — sponsor wall and counters, cut in the same curve language.

FutureChina Global Forum

The brief

What we did

Detail

The studio